Privacy Policy

Last updated: February 18, 2026

Introduction

Welcome to the official website of Burton Albion Football Club ("Burton Albion", "we", "us", or "our"). We are committed to protecting your privacy and ensuring you have a positive experience while visiting our website. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, burtonalbionfc.co.uk, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

Information Collected

While you browse our Site, we automatically collect certain non-personally identifiable information about your device and interaction with our Site. This information is primarily used to maintain the security and operation of our Site, and for our internal analytics and reporting purposes to improve your experience. The types of information we may collect include:

IP Address: Your Internet Protocol (IP) address is a numerical label assigned to your device by your Internet service provider. We use IP addresses to analyze trends, administer the Site, track users' movement, and gather broad demographic information for aggregate use.
Browser Type and Version: Information about the web browser you are using (e.g., Chrome, Firefox, Safari) and its version, which helps us ensure compatibility and optimize the display of our Site.
Operating System: Details about the operating system on your device (e.g., Windows, macOS, Android, iOS), used for similar purposes as browser information.
Pages Visited: Information about the specific pages you visit on our Site, the time spent on those pages, and the order in which you visit them. This helps us understand user engagement and improve content.

Cookies

Our Site uses "cookies" to enhance your browsing experience. Cookies are small data files placed on your device's hard drive by a website. We use cookies to:

Remember your preferences and settings (e.g., language choices).
Track and analyze usage patterns to improve the design and functionality of our Site.
Provide certain features and services (e.g., remembering items in a shopping cart, if applicable).

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

Third-Party Services

We may use third-party services and tools to support our Site, such as analytics providers (e.g., Google Analytics), content delivery networks, or embedded content from social media platforms. These third parties may collect information about your use of our Site in accordance with their own privacy policies. We do not control the privacy practices of these third parties. We encourage you to review their respective privacy policies to understand how they handle your information.

Advertising

We may use third-party advertising partners to display advertisements on our Site or to manage our advertising on other sites. These partners may use cookies and similar technologies to collect information about your activities on this and other websites to provide you with targeted advertising based on your interests. If you wish to opt-out of interest-based advertising, you may be able to do so through industry opt-out mechanisms provided by organizations like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).

Children's Privacy (Under 13)

Our Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us at the details below, and we will take steps to remove such information from our systems.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy, please do not hesitate to contact us. You can reach us through our Contact Page.